The ability to speak with impact directly correlates with one’s salary. As a communications coach I have helped many nervous professionals polish their speaking skills in order to advance their careers. Typically, the coaching and training focuses on content and delivery skills for maximum effectiveness.
I love communication so much that it is not just my day job, but also my hobby. My most fulfilling hobby is to produce and emcee a monthly Story Slam. Within the Story Slam format, regular people tell a personal, true five-minute story based on the theme of the night to a crowd. Many of these folks have never used a microphone before, some have to be coaxed by their friends to tell their tale. I sit about five feet away carefully observing a remarkable transformation. After some coaching and training on content and delivery, they can become effective and dynamic speakers; their paralyzed nerves convert into electric, magnetic charm. I have unlocked the code as to how and why, through years of observation, trial and coaching others. I have also discovered that research does exist that proves these observations, how exciting!
While human beings have unique experiences, they experience universal emotions. Those universal emotions: joy, fear, helplessness, frustration, hope, pride, humiliation etc. is where the listener’s brain waves align completely with the waves of the teller’s brain if the story is delivered in an engaging way. They are all (teller and listener) experiencing (feeling) the story together, it is an active experience. There is a give and take of energy that creates a magical experience of true human connection. It can be very persuasive, which is why commercials often employ storytelling.
I have coached many left-brained people who are valued for their intellect in their careers in such fields as medical devices, financial software, academia, research, engineering, tech and others, this advanced skill of storytelling to use in business settings. It is a very powerful and effective skill to influence others. With this skill, ‘left-brained’ geniuses are able to go further in their careers much more quickly. Humor can also do this, but that’s another subject!
Mindset communication LLC is the only company offering an ‘apprenticeship’ in storytelling for business professionals. Basically through training and coaching executives, managers and other professionals learn where to find content for a story, how to structure the content and delivery of the story for effectiveness. They can then practice those skills in front of a live audience, honing their skills in a non-business environment. We then help them to translate those skills and leverage them for their industry and objectives.
If you would like to learn more about developing this advanced communication skill for your career. Please feel free to contact me.
Senior Coaching Partner
Mindset communication LLC